Having to create a squeeze page is something that many beginners fear for one reason or another. Whether it be the technical side of things of creating and uploading the squeeze page, or perhaps not even knowing what to put on the page.
But if your goal is to build a targeted list of prospects in your market, then you need to have some way of capturing the information.
The good news is that once you know how to make a squeeze page, it becomes almost second nature to do it again and again everytime you need to.
If you’re just starting out from scratch, here is the process you need to follow to build a squeeze page that sucks in leads.
Choose A Squeeze Page Design
That Makes YOU Want To Optin.
If you’re to have any chance of getting people to optin, you need a squeeze page design that motivates people to want to learn more.
Some of the best lead capture page templates are simple forms that offer the reader only one choice – “optin or leave!”
Simplicity is also key to getting good conversion rates.
*AVOID* things like:
- Multiple navigation links on the page – this just confuses your prospect.
- Multiple calls to action e.g. trying to get them to do more than one thing. The one goal should be to optin.
- Making your message difficult to see e.g. by using harsh colours, or fonts that are too large or small.
Take a look at other people’s squeeze page designs and see what attracts you to THEIR pages. What are the elements that catch YOUR attention?
Consider using a similar design for your own optin page.
Only Use Squeeze Page
Elements That Increase
Your Conversions.
Often when creating an optin page, people will include elements that they think look pretty, or cute, or clever but they don’t test whether or not it affects conversion.
Your primary goal with your squeeze page is to get people to optin, and you should only include elements on your free squeeze page that help you do that e.g. fancy graphics may look nice, but they may take people’s attention away from your message.
Things that can help conversions include:
- Strong headline – Something that grabs the readers attention.
- Video/audio – Video especially can be a powerful communication tool, and people are often more willing to watch a short video rather than read a bunch of text.
- Arrows or graphics highlighting the optin box – These help make the call to action clear and draw the readers eye so they know exactly what they should do.
How To Create A Slick
Squeeze Page In
Under 10 Minutes…
If you’re looking for instructions on the step-by-step “how to”, check out this video on how to create a squeeze page
Remember, once you’ve created one squeeze page, you can use the same basic template over and over again to make as many as you like.
Don’t forget to test different designs to see what works best for you.
Video squeeze pages have worked well for me in the past and even if you don’t consider yourself to be the next Steven Spielberg, you can always create a short powerpoint presentation of your main product benefits and turn that into a video.
The important step is to actually take action, try new things and measure results until you’ve made it as effective as it possibly can be.
Download Your Free
Squeeze Page Templates…
To get 2 free professionally designed squeeze page templates that will help you rapidly build your list on autopilot, simply enter your name and email in the box below.
To YOUR Success,
Thanks Richard! I need all the help I can get! I’m an old fart Vet trying to learn a little so I can make about $500.00 a month.
My website is all about staying healthy by learning from Nobel Scientists. I hope you can visit when you have time. You will learn the truth about cholesterol, butter, splenda and more.
Have A Great Year!
Harry
Really good article. I like the part about “What makes YOU want to sign up?”, this is the best advice I’ve heard about what elements make up a good page.
Thanks a bunch,
Douglas Wade
http://twitter.com/dougslinks/
Nice post Richard – just what I’ve come to expect from you.
Keep up the good work!
I totally agreee with avoiding muliple calls to action. Too often you see a huge choice of things to do, download or just look at and you end up navigating away from the squeeze page. People MUST STAY on your squeeze page and most importantly sign up. Then you can offer them all your other goodies.
One thing that was not mentioned was offering a free gift, such as a report, as an incentive to your visitor to sign up. With so many websites now asking for their visitors email address. I am certain that people are now more reluctant to give out their email address. The more you give out your email address the greater the risk of ending up on a spammers list. I personally hardly ever sign up at a squeeze page. The only time I do is when a free report or video is offered as a reward.
You made a great point that the primary goal of a squeeze page is to get people to optin, and therefore it’s important to make it as simple and easy for the visitor to do that.
Having multiple links or options will only confuse the the reader and reduce conversions.
Providing a valuable reward in exchange for their name and email address is very important.
People are only willing to give their details when their is an incentive to do so.
Great information. I think some folks will really benefit from it.
It amazes me how many people have heard “the money is in the list” but never bother getting a squeeze page and a list together.
Info like this might get a few of those people moving in the right direction!
Thanks for the free templates. I am just starting out and I am sure they will be driving people to my website http://www.bespeak.co.uk
James
Great advice. I run my own content production company but have been meaning to make the transition into affiliate marketing for quite a while now.
good post richard!
you really post good useful content for all the readers out here